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The beauty of Brand Loyalty

The beauty of Brand Loyalty

Happy committed customers with repeat business should be everyone’s goal!

Some of your rewards from brand loyalty is a reduction in your marketing budget, word of mouth advocacy from your die hard fans, a growing support base as brand awareness has been created and your existing customers have been reassured.

You can strengthen brand loyalty by measuring and managing customer satisfaction. It can also be maintained by treating the customer right and staying in touch which is so easy these days with the advantage of the many social media touch points available to everyone.

At Brio Group we survey customers’ experience to work out our strengths and weaknesses. Most of our business to date has been from referrals which is feedback enough that someone was happy with us to recommend our services. We also like to stay close to you with regular updates on facebook and daily blog posts of knowledge.

Natio‘s brand loyalty technique of choice is to provide extras which is fine by me and my family. Not only do we love their reliable quality products but we just love the treats waiting for us every time we frequent their cosmetics counter. Natio sends out email blasts when they have a new product or offer and on the odd occasion when there isn’t a goodies bag they offer discounts. Win-win!

Why do you choose to buy the products you buy? They most likely give you happiness, no?!…

Yours in Brand Loyalty,
Amber van Sloten

Belinda Vesey-Brown About the author
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