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Keeping it Simple

While browsing the web last week I cam across this simple, yet effective design for one of the UK's largest food retailers Morrisons. It's proof that sometimes less is more, and is super eye-catching. These awesome packaging examples are for the retails entry level 'value' range...

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Consumer reviews set to create valuable campaign content

Yes, I am one of those people who still like to read the newspaper. And it was through reading the newspaper that I learnt about this new website called We Like This. We Like This is a website that allows you to review products and services...

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Johnny Cupcakes: a lesson in brand equity

Johnny Cupcakes is an inspiring fashion brand story. John Earl (aka Johnny) has managed to build amazing brand equity through a simple product offering. How so? Well, in essence by simply injecting his personality into every touchpoint of the brand and leveraging that through viral...

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Why do clothes cost what they do?

[caption id="attachment_5972" align="aligncenter" width="500" caption="Image courtesy of Louis Vuitton Purse Blog by Amanda Hull"][/caption] Because of my retail background, I was drawn to this story by Jade Warne, featured in the Shop til you drop magazine, which I have temporarily stolen from my daughter, who has...

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