Shaping Brisbane > Shaping Graduates
Recruiting new employees? Have you thought of building a Graduate Program?
Earlier this year we assisted Brisbane City Council in conceptualising their image for this year’s Graduate Program.
We built on their messaging and captured the essence of their responsibility to the graduates as well as the opportunities available to them.
This employee branding embodies the Brisbane City Council brand moto: ‘Dedicated to a better Brisbane’. We pushed their logo tagline and created imagery representing the Council as shaping the candidates to:
• create a better Brisbane
• get better opportunities
• gain better skills
• gaining a better career
Brisbane City Council has welcomed new technology and are opting to utilise QR codes throughout Council programs which drives target audiences to the website quicker and is accessible to Gen-Y.
The interchangeable bright and dynamic stand has been a success in attracting the right candidates who are ready and willing to be ‘Dedicated to a better Brisbane’.
Yours in finding a better you,
Amber
