David Ogilvy

The 10 Best David Ogilvy Quotes According to Brio

Nikkee Boyle Advertising, Branding, Fifteen Minute Read, Inspiration, Quote, Sociology, Top 10, Writing

David Ogilvy was a pretty smart dude. Often called the father of advertising, he’s responsible for some of the most successful advertising campaigns of all time – success he attributes to his meticulous research into consumer habits. His philosophies on creativity and brand identity are legend, and many believe he …

Arts, Crafts, and Fashion, Oh My: We Love Finders Keepers!

Nikkee Boyle Art Exhibitions, Brisbane, Community, Cool, Displays/ Exhibits, Enviroment, Events, Fashion, Five Minute Reads, Gallery

Oh boy, oh boy, oh boy! Summer’s coming around again, and do you know what that means? No, not heat-induced eczema. The Finders Keepers market is on again! It should come as no surprise that we at Brio Group have a soft spot for independent designers, local artisans and those brimming …

User Experience Design

Designing for User Experience: Love Letters From the Studio

Nikkee Boyle Communication, Design, Design Resources, Digital Marketing, Digital Solutions, Link, Technology, Ten Minute Reads

Brio’s junior designer Clarissa fills us in on the value of User Experience Design. It’s no longer enough to start a Wix site, throw your company’s logo up, and call it a day. Simply having a web presence is no longer as important as user experience, and that’s where UX …

Creativity versus Your Smartphone Addiction

Nikkee Boyle Behaviour Change, Communication, Fifteen Minute Read, Gen Y, Link, Sociology, Technology, TEDtalk, Uncategorised, Web, YouTube

I recently read this post by Ogilvy’s David Long, espousing the creative benefits of using a pen and notebook over purely digital means. Call me an old fuddy duddy, but I’ve always felt my best work comes from putting pen to paper. Reading David’s first point (“digital is distracting”) I …

Fix Your Website’s Copy (Seriously. Do it Now.)

Nikkee Boyle Advertising, Branding, Digital Marketing, Link, marketing, Social, Writing

As a copywriter, nothing crushes my spirit more than scrolling through the website of a brand purporting to be a Big, Proper Company that’s full of ugly misspellings, errant comas, and awkward dangling modifiers. I fully understand not everyone cares as much as me, but some do. Poorly written copy …

GUEST BLOG – 5 Tips to Branding on a Budget

Alex Bey Uncategorised

We invited guest blogger Laura Coggles, Account Manager at Dream & Do, to give some tips for creating a strong brand on a budget. Don’t have the money for a full service agency? Here’s Dream & Do’s tips on the basics your brand needs. Here at Dream & Do creative agency, …