Brio’s junior designer Clarissa fills us in on the value of User Experience Design.
It’s no longer enough to start a Wix site, throw your company’s logo up, and call it a day. Simply having a web presence is no longer as important as user experience, and that’s where UX design comes in.
The growing complexity of operating in today’s marketplace highlights the importance of providing customers with engaging experiences. Innovation has always been about finding the next big thing, but it now requires a broader range of products and services to offer customers a truly engaging experience.
Businesses should consider implementing UX design in their products, services, and customer interactions to maximise the value of their web presence and digital product offering.
User experience design is not a checklist or series of tactics. Rather, it is a way of thinking that uses brand as a scope for identifying user value and experience.
User experience design goes beyond the traditional approach of defining a brand, without replacing brand strategy. It supports the concept behind the brand to identify and define value for customers.
Experience design does not replace innovation – rather it amplifies the brand’s efforts.
David Eveleigh-Evans, Chief Creative Officer at experience design firm Method describes experience design as follows: “It is different design skills coming together to solve an experience problem, rather than just a poster problem or a mobile app problem. It enables people to understand how the mobile app is related to the campaign and the business offering, the products and services, the touch points of the customer service, attitude and meaning that gets created by the brand.”
Data Implementation in UX Design
On a day-to-day basis, data scientists check user behaviours through analytics tools. Similarly, UX designers use them to see what is best for the customers they serve. Industry experts believe that data scientists and UX designers can work together since they share a common interest.
Think of data as a tool that can be used to sharpen understanding of users. One goal for UX designers is to build something valuable for their users. In order to determine what is of value, we can capture things like demographic and device data to help define users’ behaviour. By interpreting and understanding data, UX designers can create a service or product that aligns with what users need.
Need a hand designing your website or digital product? Drop Brio Group a line today.