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ABC2 launches new ident.

ABC2 have recently launched a new ident directed by PictureDrift's Brendan Cook and animation created by Mirage VFX. The hummingbird was basis of the concept and you watch it transform from its natural state into a bright pink. The magic of this transformation happens after the bird eats...

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Digital Gum Ball Machine

Razorfish Germany have found a charming way to sell and distribute digital content to NFC enabled phones. Check out how an old gum ball vending machine became a virtual goodie box. Digital Gum Goods   http://www.youtube.com/watch?v=KegPdyv4GtI&feature=player_embedded I like the “juicing up old tech” approach with the vending machine (reminds...

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