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How good is your companies internal culture?

With increasing competition to secure skilled workers what does your business do to get the best staff and keep them? Creating a strong employer brand requires a virtuous circle from external reputation to internal recognition and engagement, and viceversa. Employees need to become empowered to become brand...

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The Brand Called You

According to Tom Peters back in 1997: Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here’s what it takes to be the CEO of Me, Inc. It’s a new brand world… Regardless of age, regardless of...

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Employer Branding – how Virgin added ‘Virginess’ to Virgin Active

http://youtu.be/vKQ7mH0W-og I love employer branding and when done well it can revolutionise Government Departments, large and even small businesses. Always on the look out for businesses doing this well, I was excited to find this fantastic presentation by Elaine J0bson, where she shares the principles on how Virgin successfully...

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