How good is your companies internal culture?
With increasing competition to secure skilled workers what does your business do to get the best staff and keep them?
Creating a strong employer brand requires a virtuous circle from external reputation to internal recognition and engagement, and viceversa.
Employees need to become empowered to become brand ambassadors. In addition to the role of employees as brand ambassadors, there needs to be a formal strategy for communicating the employee value proposition externally. Social media and your company website are great tools to help promote your internal culture. Check out the video in the link below from another local Australian company that is doing it right Atlassian.