The Brand Called You
According to Tom Peters back in 1997:
Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here’s what it takes to be the CEO of Me, Inc. It’s a new brand world…
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.
It’s that simple — and that hard. And that inescapable.”
Wow, this gives a new dimension to branding. Even though this article was written over a decade a go, the idea of ‘being a brand’ was ahead of its time… but it fits much more readily into today’s world. We are all walking brands.
Read the full story here.
Yours in branding YOU,