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Augmented reality in retail

Augmented reality in retail

The media has been rife with stories of late about the use of Augmented Reality in advertising, but how about in an actual retail environment?

I ran across this use of augmented reality recently where international fashion retailer Topshop has utilised the Microsoft Kinect platform coupled with augmented reality to create a virtual fitting room in store!

The technology allows the customer to select and “view” items of clothing from the store on themselves in real time. It’s like looking into a gigantic mirror, without actually having to try the clothes on!

The video below will showcase how the technology works, it’s still a little choppy in some instances, but with future expansion and more demand for this type of technology, the quality will only improve.

I can imagine the possibilities for this type of thing in the future. Imagine perhaps an interior decorator who comes through your home and using a handheld augmented reality system can show you virtually exactly how those new curtains, paint and fixtures will look in your home!


Yours in augmented reality,

Belinda Vesey-Brown About the author
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