What is the difference between a logo and a brand?
It is interesting how many people I come across that don’t really know the difference between a logo and a brand.
In this post I wanted to clarify this difference and hopefully shine a light on how a strong brand can add so much more value to a business.
A LOGO is what your business looks like. It is the symbol that identifies you.
A BRAND is who you are and what you stand for. It is your company values, your culture, your point of difference and the value you provide to your customers and your team.
We use archetypal theory to define a brand story that is used to support your logo. Click here for more information on our methodology.
Yours in branding