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The power of colours

September 11, 2012
In Advertising, Advertising Campaign, Communication
By Belinda Vesey-Brown
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The power of colours

Watch this video and then work out what you think these kids are talking about.

 

As the plain cigarette packaging debate rages, this simple test done with kids shows the influence the packaging and the colours has on the buying decision. What do you think? Should cigarettes have plain packaging?

Yours in the power of colours.

Belinda

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Belinda Vesey-Brown About the author

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