Good customer service is all about bringing customers back, about sending them away happy - happy enough to pass positive feedback about your business along to others. It is the livelihood of all businesses. Good customer service must be provided to customers before, during and after...
Continue ReadingThe Gruen Transfer is my favourite show. Hands down. It's required reading (or watching) for those in our industry and gives the rest of the world an insight into what we advertisers do each day. So naturally I'm busting with excitement for Gruen Planet which airs...
Continue ReadingAt Brio Group we have the pleasure of being a part of the Hear and Say Centre's weekly play group sessions where we have the chance to witness so many beautiful families interact. Last week's play group was a great chance for me to capture some...
Continue ReadingI'm impatient, work long hours and not loyal to any particular doctor - I guess I'm fitting right into the Gen-Y stereotype! But seriously, when I need a basic prescription or need some basic medical care I just want to pop in and out of...
Continue Readinghttp://youtu.be/TDgIWX4M2OQ Who likes the M&M’s commercials? I think they are the just the cutest and funniest and the recent Hostages M&M’s commercial is no exception. In the Nielsen Top 10 Recalled Ads of the Academy Awards, Feb. 27, 2011, The M&M’s Hostages commercial...
Continue Readinghttp://youtu.be/uohnnQOPzZg I just love Fashion and Fashion Parades and the upcoming Spring /Summer season is sure looking great as seen when fashion designers, Camilla, Jets, Kirrily Johnston, Collette Dinnigan, Carla Zampatti Lisa Ho and signature Alex Perry, showcased their newest creations at the David Jones new...
Continue ReadingGamificiation: introducing the new buzz word for a marketing direction that takes cues from games. Gamification in its basic form is introducing the mechanics of games and combining them with technology to deliver a unique brand experience for the consumer. These ideas are starting to be...
Continue ReadingTonight the Australian Institute of Management (AIM) is celebrating it's sixtieth year for the Queensland and Northern Territory branches. AIM members from around Queensland and Northern Territory have been invited to come together to share how AIM has helped them work smarter and also discuss how...
Continue ReadingF-Commerce is the term given to the rise of transactions of various types across the Facebook network. The trend began in 2007 when Facebook released their Virtual Gift Store. The Gift Store processed approximately 15 million transactions prior to August 2010, when it was shut...
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