Influenced by Lee's original blog about fractals, I started to think about how fractals can be used for brands. I came to the conclusion that fractals are a good paradigm / framework to model your brand. The definition of a fractal according to Hyperdictionary is: A rough or...
Continue ReadingWhen I signed up for a Small Budget Web Success Seminar with Interactive Minds I saw one of the speakers was Mike Knapp from Shoes of Prey. I thought 'what a great name' and got on the old google machine to find out who they...
Continue Reading"How do I grow the fanbase so more people are engaged and have exposure to the brand?" Every Marketer asks themselves this question when they're working to build a brand through social network sites. First, you need to be clear on the rules for promoting a...
Continue ReadingNow I’m not loyal to many brands and chocolate is certainly no exception, but these little guys with their own personalities and quirks have me coming back for more every year – even to the point where I think I should “stock up” because its...
Continue ReadingThe Queensland floods have put life on temporary hold for many people and businesses whilst the rebuild continues. Thankfully, life in Brisbane's art world has now stirred with the re-opening of Brisbane's premier art venues, The Queensland Art Gallery (QAG) and Gallery of Modern Art (GoMA),...
Continue ReadingFrom runway shows to red-carpet parties, you can’t beat the glamour of Australia’s biggest fashion weeks. We can be treated to a preview of the autumn/winter collections of Australia’s hottest designers at L'Oreal Melbourne Fashion Festival – the week-long carnival of cutting-edge fashion and...
Continue ReadingOnline video is certainly on the rise. Did you know that 961 million online videos were watched in October 2010 in Australia alone? According to ComScore, the average viewer watched eight hours of video a month which has made it the fastest growing medium for...
Continue ReadingI think I’m in love. No, not because it's Valentines Day and love is in the air, but because I’ve just seen the whole roll out of the cheeky PR stunt National Australia Bank (NAB) pulled over the weekend as part of its new campaign....
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