On the back of the phenomenal success of the Old Spice 'The Man Your Man Could Smell Like' Campaign, the dreamy man with the voice is back tantalising the ladies and coaxing them to buy the new Old Spice range as part of the Scent...
Continue ReadingBusinesses around the world will go head to head for a $1 million Queensland travel package in Tourism Queensland's latest global marketing campaign. Companies and workplaces around the globe would vie for the opportunity to win a luxury Queensland reward as part of the Million Dollar Memo...
Continue Reading[caption id="attachment_5972" align="aligncenter" width="500" caption="Image courtesy of Louis Vuitton Purse Blog by Amanda Hull"][/caption] Because of my retail background, I was drawn to this story by Jade Warne, featured in the Shop til you drop magazine, which I have temporarily stolen from my daughter, who has...
Continue ReadingFee diddly dee potatoes! It's March 17 and St Paddy's Day and I'm excited! The one day of the year where we celebrate all things Irish - drinking, drinking and well...
Continue ReadingSocial Media is a buzzing with activity stemming from Ben & Jerry's latest social media campaign. Remember how our team won a truck load of ice cream last year, well I have asked Rhys Furner, a Digital Marketing Consultant for Reload Media, Brio Group’s digital...
Continue ReadingApple's strong marketing campaigns, amazing hardware and great software have definitely been stealing the technological spotlight almost to the extent where (and I don't mean to start arguments about this) people seem to be forgetting all about Microsoft and what they have been up to....
Continue ReadingNothing beats Queensland is the message that will be promoted to Australia and the world as part of a joint $10 million Gillard and Bligh Government global tourism marketing strategy. Government Acting Prime Minister and Treasurer Wayne Swan and Queensland Premier Anna Bligh yesterday announced details...
Continue ReadingIKEA is a furniture and design marvel. Everything in IKEA screams to me: "Buy me! I am amazing! I am cheap! I look great! You need me!". I love IKEA like I love chocolate. It's an addiction. And I know I am not alone when...
Continue ReadingJust one day left to Clean Up Australia Day 2011! The event will be held on Sunday, 6 March. Clean Up Australia Day has been running since 1990 and has become the nation’s largest community-based environmental event. It attracts hundreds of thousands of volunteers from the...
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