The Brazilians have taken tracking devices to deep and dark places!
Unilever's new campaign for Omo detergent hides GPS devices in 50 two-pound boxes that are activated as soon as shoppers lift the box from the supermarket shelf. Omo’s agency Bullet will “visit” the consumer at...
Continue Reading
It’s 1:50 on a Friday. Not like any other day… except this Friday is special. Yes, it’s iPhone 4 day, and I spent my entire lunch break waiting in internet lines to get my very own. Just like everyone else it seems. As my internet...
Continue Reading
July 12, 2010
In
Branding,
Design Resources,
Enviroment,
Events,
Fashion,
Illustration,
marketing,
Materials in design,
Photography,
Reviews,
World news
Kelley Sheenan from Peppermint Magazine will kick off the Design Institute of Australia's 2010 Breakfast Series: Bubble & Speak as their first speaker this Thursday 15 July.
Kelley comes from a graphic design background, graduating with distinction from Media Design School in Auckland. Initially working for...
Continue Reading
Microsoft have lifted the veil on their latest mobile phones – Kin One and Kin Two - designed purely with Gen Y, and even Gen Z, in mind. Long gone is the main necessity of a phone to actually administer and receive phone calls …...
Continue Reading
This morning I read that more than 71% of businesses intend to increase their use of social media – including Facebook, Twitter, YouTube and company blogs – in 2010 (according to the 2010 Social Media Marketing Industry Report).
So it was timely when I discovered how...
Continue Reading
RED-i Design recently designed a new creative campaign for Queensland Fertility Group. RED-i took an innovative angle by basing the new campaign around positioning Queensland Fertility Group as 'the Caregiver'. The model of 'the Caregiver' was a perfect fit as the characteristics correspond closely with...
Continue Reading
Today we are conscious of our carbon footprint. And marketers are more aware than ever to take a greener approach to their collateral. In our industry, we are familiar with inserting logos on our client’s marketing collateral that supports environmental messages.
But it’s essential that before...
Continue Reading
I know this advert for Air New Zealand's cut-price website grabaseat.co.nz is pretty un-PC, but it sure is funny. From a marketing perspective I think it works: it was memorable, I was entertained and consequently showed it to my friends. Before this advert Air New...
Continue Reading
Want to be inspired? Love learning? I know I certainly do.
If you haven't discovered it already...
Continue Reading