Social network integration for your website is a great way to create a connected experience for your target market. Internet users have come to expect sharing functionalities on websites. Clicking a "like" button or a "share" button is easy and instant, allowing the user to...
Continue ReadingI'm loving the therapeutic nature of Perth Advertising Agency: 303 Group's Road Safety Campaign which launched on 18 March 2011. They kicked off the three year Road Safety in Western Australia campaign with a three minute TV advertisement which suggests we slow down in life. Your...
Continue ReadingCreating a new brand is an intensive, yet highly satisfying journey. Recently the Brio Group team had the pleasure of bringing to life SpareTicket.com.au - an online entertainment hub where Australians can buy, sell or share tickets to a whole host of events: music, theatre,...
Continue ReadingBut only in a good and absolutely HILARIOUS way! This morning, IKEA Australia revealed via their website, YouTube and Facebook page that they will be adding a one-of-a-kind piece of furniture to their range called the HUNDSTOL. Rather than explaining it in detail, it's probably just...
Continue ReadingYou may or may not know this, but March was a big month for browsers. Three of the big four web browsers - Mozilla Firefox, Google Chrome and Internet Explorer - all released their latest versions! What they bring for us are improved standards compliance, support...
Continue ReadingI won, I won, I won!!!! Can you tell that I'm super excited? It's because I've won $300 worth of ASOS gear for free! In the words of one wise Charlie Sheen I think that makes me a "#biwinner". "#epicwinning" indeed! After I 'liked' ASOS on...
Continue ReadingThe Neo Property Marketing Team possibly knew they were targeting bachelors when they conceptualised this advertising campaign for the sale of the property at 15 Queen Anne Court on the Gold Coast. Some might even say it's spot on for the Gold Coast demographic. [briotube]http://www.youtube.com/v/q9LBQZ3nxCU[/briotube] This advert...
Continue ReadingIf you're like me, you're probably so accustomed to television advertising that you very rarely actually stop to watch how the commercial was made. I saw a fantastic new advertisement this week which prompted me to think about just how many tv ads are now...
Continue ReadingYesterday I wrote about men's body wash (Old Spice Campaign), now today I'm turning my attention to men's deodorant. And with reason ...
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