We all love a good viral video campaign. And today it's increasingly difficult to split true home videos from cleverly executed campaigns which appear to feature "home made videos". This most recent example comes sporting a glimpse of a new guitar based music game called Rocksmith....
Continue ReadingOk shameless plug here: we're all very excited to have our website SpareTicket.com.au shortlisted for the Qantm Create Design Awards presented by Desktop! We'd love it if you 'liked' or tweeted us here: www.createawards.com.au/shortlisted/round-one/spareticket/ You can see all the round 1 finalists in the latest issue...
Continue ReadingAmerican data & digital artist Aaron Koblin states that: the 19th century culture was defined by the novel; 20th century culture by cinema; and the culture of the 21st century will be defined by the interface. In his captivating and visually spectacular TED talk, Koblin takes...
Continue ReadingSo we've all learnt to like, add, share, digg, stumble, tweet, flick and tumble all of our favourite websites, haven't we? Well, just in case you don't have enough avenues to share your life with Google has now created their +1 button! If you understand the concept...
Continue ReadingSo you're planning a special event or renovating… to start with, a project must have a dedicated project manager to run, oversee and quality check all aspects of the project in order for it to be a success. Who are your stakeholders? That's everyone with an...
Continue ReadingTo celebrate Coca-Cola's 12th anniversary, they, in conjunction with Assouline, have produced an iPad app showcasing all things "coke". The app presents a "visual journey" through the history of the company, no doubt stirring up memories for all users of times gone by. The app is...
Continue ReadingYes, I am one of those people who still like to read the newspaper. And it was through reading the newspaper that I learnt about this new website called We Like This. We Like This is a website that allows you to review products and services...
Continue ReadingSocial media is joining more and more Australian business's marketing plans, a new report reveals. To date large companies have seen the benefits of engaging in social media, like Facebook, Twitter, YouTube and LinkedIn, to develop a more direct and open relationship with their audience....
Continue ReadingWhen it comes to media planning and buying we all want to reach our target market with little or no wastage. Media is expensive - it often outweighs creative by 5 to 1 - and must be measured in terms of ROI (Return On Investment)....
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