To celebrate Coca-Cola's 12th anniversary, they, in conjunction with Assouline, have produced an iPad app showcasing all things "coke". The app presents a "visual journey" through the history of the company, no doubt stirring up memories for all users of times gone by. The app is...
Continue ReadingI've always thought that mashups are somewhat of an art-form, but I've never properly understood the intricacies of how they are created. Web Technologist, Cameron Adams, has bridged the gap between sound and vision in his project Anatomy of a Mashup: Definitive Daft Punk visualised. The...
Continue ReadingWith so many businesses focusing their attention to an online environment through their websites, have you stopped to take stock of how communication takes place in your business? Traditional methods of communication such as phone and fax are becoming outnumbered by online communication options such as...
Continue ReadingFaustus, a Bell Shakespeare and Queensland Theatre Company co-production, is set to bring theatrical drama to Brisbane Powerhouse from 30 May - 25 June. Adapted and directed by Michael Gow, Faustus is based on the two great dramatic versions, Christopher Marlowe's Doctor Faustus and Goethe's...
Continue ReadingYes, I am one of those people who still like to read the newspaper. And it was through reading the newspaper that I learnt about this new website called We Like This. We Like This is a website that allows you to review products and services...
Continue ReadingSocial media is joining more and more Australian business's marketing plans, a new report reveals. To date large companies have seen the benefits of engaging in social media, like Facebook, Twitter, YouTube and LinkedIn, to develop a more direct and open relationship with their audience....
Continue ReadingIf you're working on your marketing budget for 2011/12 and trying to decide the value of including more digital media, in particular, YouTube productions and channels to that budget - new figures just released from the video giant in celebration of its 6th birthday may...
Continue ReadingWhen it comes to media planning and buying we all want to reach our target market with little or no wastage. Media is expensive - it often outweighs creative by 5 to 1 - and must be measured in terms of ROI (Return On Investment)....
Continue ReadingJohnny Cupcakes is an inspiring fashion brand story. John Earl (aka Johnny) has managed to build amazing brand equity through a simple product offering. How so? Well, in essence by simply injecting his personality into every touchpoint of the brand and leveraging that through viral...
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