Next week (1 – 5 September) more than 250 writers and participants will gather in Brisbane as they take part in more than 150 sessions, (including 24 workshops), as part of this year’s Brisbane Writers Festival (BWF). BWF 2010 is so much more than the name suggests… It's...
Continue ReadingImagine a world where you can share your skills and tools in a moneyless, stressfree community. Welcome to the world's fastest growing alternative economy where you can save money, learn new skills and reduce your carbon footprint. The Freeconomy Community is the brainchild of Mark Boyle...
Continue ReadingEver had one those days where the creative juices just aren't flowing? Ever had it happen on a day when you have to create a logo? Never fear, "stagnant days" (a term a design friend and I use when creativity refuses to flow freely), are now...
Continue ReadingThis year's election campaigns have concentrated on the political parties branding themselves to the public. While their brands have focussed on their brand language (eg. "Moving Forward") it seems they have paid less attention to other elements of their brand, for example, their logos. The...
Continue ReadingThink about art deco architecture and buildings like Manhattan’s Chrysler Building or The Rockefeller Center usually spring to mind. It’s unlikely that the strip of shops including Myer and David Leees in Bourke Street, Melbourne, or Sydney’s Museum of Contemporary Art (MCA) will be at...
Continue ReadingWhen it comes to HTML email campaigns, what you want to keep in mind is that tables are your friend...
Continue ReadingLast night's Gruen Nation (the only good thing about the federal election if you ask me!) reminded us of the excellent political advertising that came from Argentine Lopez Murphy a few years ago. The 'Truth (upside/down)' ad is so striking and beautifully written, you can't...
Continue ReadingEarly this year, Brisbane radio station, 4ZzZ, put a call out for artists to unleash their creative juices and submit a design for their building in Fortitude Valley in celebration of their 35th Birthday. The winner would be allowed to paint the entire face of...
Continue ReadingMost people think that if you present all the facts and all the logic, people will believe the truth about the product or service. In fact the opposite is true. Most people make decisions based on emotions. If you think about the advertising you have seen...
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