If not now, then when? If not me, then who? These two interesting questions come from a TED Talk by Mick Ebeling, an entrepreneur who did something amazing and helped "unlock a locked-in artist". He helped give a paralysed artist who had only the use...
Continue Reading[caption id="attachment_6826" align="aligncenter" width="372" caption="World Press Photo of the Year winner 2010: Jodi Bieber, South Africa."][/caption] The world's most prestigious photo-journalism annual exhibition, World Press Photo, is coming to Brisbane for its fourth year running. The amazing collection showcases some of the most beautiful, haunting, shocking,...
Continue ReadingThe media has been rife with stories of late about the use of Augmented Reality in advertising, but how about in an actual retail environment? I ran across this use of augmented reality recently where international fashion retailer Topshop has utilised the Microsoft Kinect platform coupled...
Continue ReadingThe flavours, fashion and flair of Italy will be celebrated during Italian Week in Brisbane from 26 May - 2 June. To coincide with the week, at Brio Group we're excited to launch Optical FX's new website, which gives a nod to the much-loved European country....
Continue ReadingSocial media is becoming a mainstream business tool for companies. Did you know that more than a quarter of Australian businesses have a Facebook Page? Consumers and businesses are more connected than ever before. By giving your company a social personality, you're opening up to...
Continue ReadingOn Friday night I was treated to a very interesting and exciting bit of theatre, as well as a lesson in 'creativity on a budget'. In an abandoned lot in West End, Brisbane, against a grungy backdrop of rubble and graffiti, some very talented actors brought...
Continue ReadingHappy committed customers with repeat business should be everyone's goal! Some of your rewards from brand loyalty is a reduction in your marketing budget, word of mouth advocacy from your die hard fans, a growing support base as brand awareness has been created and your existing...
Continue Reading3D outdoor advertising is very now. Before you think of Times Square, think again. To celebrate Coca-Cola's 125th anniversary, the soft drink giants decked their headquarters in Atlanta with a magical 3D projection, giving a snapshot of some of the brand's greatest campaigns. It stands...
Continue ReadingI really love the new Brisbane City Council’s “Come Together Brisbane” TV Advertising campaign. It’s fun, energetic and fresh and sends the message that its business as usual in Brisbane and this is the place to see and to have fun. I...
Continue Reading