Consumer reviews set to create valuable campaign content
Yes, I am one of those people who still like to read the newspaper. And it was through reading the newspaper that I learnt about this new website called We Like This.
We Like This is a website that allows you to review products and services and write your opinions about them. Through writing your review, you are given the opportunity to tell lots of people about your favourite products, good experiences, and not so good experiences.
Also, you will be reading the opinion of others so that you too can make informed choices about the products you are considering buying.
The products and services are listed by categories e.g Automotive, Clothing and Apparel, Computing, Food and Drink, etc. If the product or service you wish to review is not listed, you’re given the opportunity to suggest the new product and write a review for it. A new product page is then created by the We Like This team.
Your reviews may also be used across press, online and TV. This way, reviews influence even more people. A positive review of a product is very powerful in influencing others and customers’ review can make or break a brand.
When an advertiser’s products or services have been reviewed positively, they are offered the opportunity to licence these reviews into a We Like This formatted advertising campaign which might run across press, magazines, TV and the internet.
A certain criteria must be met before an advertiser is permitted to use the We Like This brand or any reviews in an advertising campaign. The product must have a total rating above 3.5 hearts to be deemed positive and must have received a minimum of 15 reviews.
Consumer opinions about products and services are more powerful than advertising in helping other people make decisions. I may even get to read all the good reviews by real people in the newspaper!
I like this. Do you?
Yours in advertising,
Angie
