Digital media budget? Let’s include YouTube marketing!
If you’re working on your marketing budget for 2011/12 and trying to decide the value of including more digital media, in particular, YouTube productions and channels to that budget – new figures just released from the video giant in celebration of its 6th birthday may be of interest.
YouTube announced that users from across the globe upload more than 48 hours of video every single day to the service. This is a reported 37% increase in video uploaded every minute in the past six months. These are phenomenal numbers and worth taking note for any marketing manager looking to move more to the digital space.
Over the past weekend, YouTube set a new record in user interest – over 3 billion video views in one day! This is a 50% increase in usage compared to last year.
A number of clients approach me here at Brio Group with questions about the value of using YouTube as a medium and assigning marketing budget towards it. My advice is if you can see where your product or service is transferable, not only to the web but to video, YouTube is a cost-effective way to spread the word about your company and your offerings.
I’d be happy to discuss in more detail with you, so feel free to get in touch with us if you would like to be a part of the YouTube explosion!
Yours in YouTube marketing,
Trish
