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Author: Belinda Vesey-Brown

‘Anti-endorsement’ – the clever, new marketing tactic

  It's no secret that our world is full of product placement and celebrity endorsement. Brands pay big bucks to have their products interwoven into TV shows and movies and throw wads of cash at celebrities to wear their gear at public events. Usually things go to...

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Strategic Branding – Protecting your IP

  The most valuable assets in a business are often the intangibles surrounding reputation, brand and other intellectual property. Often these assets are the point of differentiation between competitors. When we are asked to create a brand for our clients we always advise that the mark/s we...

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Semi-Permanent Brisbane a great inspiration!

http://vimeo.com/23568058 This year's Semi-Permanent Brisbane was an awesome day packed with some really inspiring speakers. The video above, by Supervixen, formed the introduction. The concept represents the conference making an impact on which ever country it arrives at. Another of my favourite speakers was illustrator/fashion photographer, Kelly Thompson....

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Hear and Say

The Hear and Say Centre is one of the leading Paediatric Auditory-Verbal and cochlear implant centres in the world, teaching children who are deaf or hearing impaired to listen and speak since 1992. The Centre aims for its children to achieve speech and language...

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