There are many different ways to Photoshop an image. The key is using your judgement and eagle eyes as to which methods you see fit within the timeframe/budget while still making the end product look seamless and believable. Always take ownership of your work by taking...
Continue ReadingNow there's a mouthfull! I had never heard of this weird and wonderful word until the other day when I stumbled across the works of Cindy Ferguson. Scherenschnitte (which I can't even pronounce) is a super fancy word for the art of cutting paper. I thought...
Continue ReadingRED-i Design recently designed a new creative campaign for Queensland Fertility Group. RED-i took an innovative angle by basing the new campaign around positioning Queensland Fertility Group as 'the Caregiver'. The model of 'the Caregiver' was a perfect fit as the characteristics correspond closely with...
Continue ReadingToday we are conscious of our carbon footprint. And marketers are more aware than ever to take a greener approach to their collateral. In our industry, we are familiar with inserting logos on our client’s marketing collateral that supports environmental messages. But it’s essential that before...
Continue ReadingIn its most basic use, CSS (Cascading Style Sheets), is the method of separating the presentational mark-up of a website from its content. While the innovation of CSS has allowed web developers to create some astounding work, seemingly simple tasks like having rounded corners is...
Continue ReadingA friend of mine recently sent me some astounding pics of an almost undetectable house in the Swiss village of Vals (thanks Claudia!). Below is a paraphrased description of the house from inhabitat.com who profiled this stunning abode: Designed by the architects of SeArch and Christian...
Continue ReadingThis morning the news broke that the world has lost an inspiring creator, British fashion designer Alexander McQueen – the creative genius who wasn’t afraid of the shock factor or letting his imagination run wild. His immense creativity and boldness can be applauded. Saluted even. To...
Continue ReadingI love nothing better than talking with people, as every time I do, I learn a new perspective or something new - which is so exciting. Recently I was in a client meeting at a coffee shop and the conversation moved to The Three Gunas....
Continue ReadingSurely it's not just me that has noticed that Google has been in, around, on top of and responsible for everything at the moment. Almost every news story, blog post, email that I read mentions Google. Some of the innovations that Google have bombarded us...
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