post-template-default,single,single-post,postid-1656,single-format-standard,select-core-1.6,pitch-theme-ver-3.5,ajax_fade,page_not_loaded,smooth_scroll,grid_1300,vertical_menu_with_scroll,blog_installed,wpb-js-composer js-comp-ver-6.7.0,vc_responsive

Queensland Fertility Group – The Caregiver

Queensland Fertility Group – The Caregiver


RED-i Design recently designed a new creative campaign for Queensland Fertility Group. RED-i took an innovative angle by basing the new campaign around positioning Queensland Fertility Group as ‘the Caregiver’. The model of ‘the Caregiver’ was a perfect fit as the characteristics correspond closely with the QFG brand values. The Caregiver is compassionate and motivated by a desire to help others. The Caregiver is pure, natural, gentle and never aggressive or harsh – these characteristics were personified by the use of calm purple colours and soft photography. The core desire of the Caregiver is to support, protect and care for others, just as the core desire of the QFG program is to support, protect and care for their clients each step of the way. The Caregiver is trustworthy and the message of the campaign, “This year over 1500 of our patients will be smiling too”, instills confidence in the brand as a symbol of security and continuity.

Yours in design,


Belinda Vesey-Brown About the author
No Comments

Post a Comment