http://www.youtube.com/watch?v=k5776HPNeHA As far as advertising campaigns go this is a great one. Highlighting the power of leverage using a celebrity, the public, technology and innovation. This is what I love about advertising in todays world – technology gives us creative freedom and allows us to interact with...
Continue Readinghttp://www.youtube.com/watch?v=DC-WBLUX0rs I recently had the privilege to hear Mark Collis, Director of Brand Creativity and Strategy from Telstra speak about their new 4G Campaign just released. Mark gave us an insight into Telstra's measured approach to marketing and the importance of striking the right balance between...
Continue Reading[caption id="attachment_9161" align="aligncenter" width="500" caption="99 Percent's thoughts on manifestos"][/caption] A few projects I am currently working on at Brio have got me thinking about manifestos. What is their worth and what makes a great* manifesto? The manifestos that stick in my mind and are on instant recall...
Continue ReadingOk shameless plug warning! We're super excited to see our client Spare Ticket announced as a National Finalist for the Australian Marketing Institute's Awards for Marketing Excellence in the 'New Brand' category. We're up against some 'stiff' competition: Warnie's underwear brand Spinners; Simplot's Quorn and Queensland winner...
Continue ReadingFrom over 15,000 submission from more than 190 countries, people have chosen a winner, Serbian designer Predrag Stakic. The first ever logo for Human Rights, is an open source product, free to be used by everyone, everywhere - for the purpose of promoting and protecting Human Rights. As citizens around the...
Continue ReadingWell I bet that got your attention! So does Carren Smith's presentations where she encourages you to "get naked and get noticed"...
Continue ReadingThe Gruen Transfer is my favourite show. Hands down. It's required reading (or watching) for those in our industry and gives the rest of the world an insight into what we advertisers do each day. So naturally I'm busting with excitement for Gruen Planet which airs...
Continue ReadingIventor and Futurist Ray Kurzweil shows us in the graph below, how technology innovation is not changing in a linear way as most people assume, it changes exponentially. This means that we won’t experience 100 years of progress in the 21st century — it will be...
Continue ReadingI've recently stumbled across the Facebook page for a new cafe and it caught my eye. Set to open soon, the West End cafe combines my two great interests: design and coffee. The Rabbit Hole Ideation Cafe will be a space for creative types to meet,...
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