I just found this fantastic new campaign from Coca-Cola. They have used technology is a way that brings together people in a really powerful way. http://youtu.be/ts_4vOUDImE In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations -- India...
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This is new from navigation systems TomTom...
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Tim gives a great insight with this TED talk about how your brand is what other people say about you when you are not in the room. He says “Hyperconnectivity allows companies to be in that room now, 24/7. They can listen and even join...
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Watch this video and then work out what you think these kids are talking about. https://youtu.be/c_z-4S8iicc As the plain cigarette packaging debate rages, this simple test done with kids shows the influence the packaging and the colours has on the buying decision. What do you think? Should...
Continue Readinghttp://www.youtube.com/watch?v=CdTm0RjgIDQ Microsoft Kinect is partnering up with tonnes of digital billboards and installations this year, and here is just one example to help kick it all off. Autism Speaks has created a Kinect powered digital billboard featuring a life size girl who avoids eye contact no...
Continue Readinghttp://www.youtube.com/watch?v=KVflSvfspfo For the past Valentine’s day, Coca-Cola installed special vending machines inside of the most crowded shopping malls in Istanbul. Those machines were designed just for couples and there was one way to get them working: people had to prove they’re indeed a couple. Just another way...
Continue ReadingWith so much technology at our fingertips, the ease in which we communicate is something that many of us take for granted. Our worlds are thrown into chaos and we realise just how dependent we are on technology when our email is down or a...
Continue Readinghttp://youtu.be/Yb4x5snJz0o As a baby boomer being in the workforce for over 40 years, I can say that I have seen some compelling changes in the way we communicate in business. Before computers, email or faxes, one very early form of communication that was used in...
Continue ReadingYesterday I read an article on Nextness about Emily Birks who is a Senior Account Manager at Pulse Communications, Ogilvy PR. Last week she participated in PRIA’s My Generation event as the representative for Gen Y in a panel discussion about how to can close the gap between bosses and the employees....
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