We often forgot that with the rise of social media it’s not enough to simply send your message out into the world; it needs to be understood quickly so it can be processed and acted upon even quicker....
Continue ReadingThe Neo Property Marketing Team possibly knew they were targeting bachelors when they conceptualised this advertising campaign for the sale of the property at 15 Queen Anne Court on the Gold Coast. Some might even say it's spot on for the Gold Coast demographic. [briotube]http://www.youtube.com/v/q9LBQZ3nxCU[/briotube] This advert...
Continue ReadingAs a make-up lover (yes, make-up is another addiction of mine!), I am often disappointed by the majority of advertising campaigns the high-end make-up brands deliver into the market space every year. They're often the same drab looking old ads: a model – or in...
Continue ReadingNothing screams “rubbish day” like row upon row of bleak grey bin bags piled along the curb. But what if we could take those boring (and let’s face it, depressing) bin liners and create art from waste, at least until the rubbish collection truck finally makes...
Continue ReadingNow I’m not loyal to many brands and chocolate is certainly no exception, but these little guys with their own personalities and quirks have me coming back for more every year – even to the point where I think I should “stock up” because its...
Continue ReadingI think I’m in love. No, not because it's Valentines Day and love is in the air, but because I’ve just seen the whole roll out of the cheeky PR stunt National Australia Bank (NAB) pulled over the weekend as part of its new campaign....
Continue Reading[briotube]http://www.youtube.com/v/NIdrloPF0bU[/briotube] Have you ever noticed, every time you turn on the T.V, go into a store, or look at a newspaper, you are accosted by gender stereotypes? There are children’s Toy Commercials, which never show the fathers. There are household cleaning product commercials where the woman is...
Continue ReadingSeems everyone is talking banks at the moment ...
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