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Do you know your target market?

Do you know your target market?

The Neo Property Marketing Team possibly knew they were targeting bachelors when they conceptualised this advertising campaign for the sale of the property at 15 Queen Anne Court on the Gold Coast. Some might even say it’s spot on for the Gold Coast demographic.


This advert is just shy of 500,000 hits on youtube to date. Probably not all qualified leads wanting to view the advertised property, more likely for entertainment value.

But we can’t deny this TV advertisement going viral has lots of people talking so an interested buyer may have been it by now.

What are your thoughts on this style of advertising – sex sells?!

Yours in advertising,
Amber van Sloten

Belinda Vesey-Brown About the author
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