If you're working on your marketing budget for 2011/12 and trying to decide the value of including more digital media, in particular, YouTube productions and channels to that budget - new figures just released from the video giant in celebration of its 6th birthday may...
Continue ReadingWhen it comes to media planning and buying we all want to reach our target market with little or no wastage. Media is expensive - it often outweighs creative by 5 to 1 - and must be measured in terms of ROI (Return On Investment)....
Continue ReadingIf not now, then when? If not me, then who? These two interesting questions come from a TED Talk by Mick Ebeling, an entrepreneur who did something amazing and helped "unlock a locked-in artist". He helped give a paralysed artist who had only the use...
Continue ReadingThe media has been rife with stories of late about the use of Augmented Reality in advertising, but how about in an actual retail environment? I ran across this use of augmented reality recently where international fashion retailer Topshop has utilised the Microsoft Kinect platform coupled...
Continue ReadingThe Dalai Lama is coming to Australia next month, and I managed to score a ticket to see his seminar in Melbourne. I'm really looking forward to dosing my soul in clean, refreshing perspective. So this month, I'm getting ready by cleansing my creative soul,...
Continue Reading3D outdoor advertising is very now. Before you think of Times Square, think again. To celebrate Coca-Cola's 125th anniversary, the soft drink giants decked their headquarters in Atlanta with a magical 3D projection, giving a snapshot of some of the brand's greatest campaigns. It stands...
Continue ReadingWhen you "google" something you get the same results as everyone else don't you? When you post something on Facebook, it has an equal chance of appearing in all of your friends' news feed right? Wrong! You may not be aware of it, but developers, particularly...
Continue ReadingLet's admit it. Some nights are best left forgotten after the third tequila shot. But, being the curious beings that we are, what if every night on the town could be remembered? The good bits, the bad bits ...
Continue ReadingJust when you thought you had seen all the combinations possible for sports, think again. Budweiser have invented their own nightclub sport known as Pool Ball. This is a clever marketing stunt by Budweiser who has been very active of late with their viral marketing campaigns....
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