Recession: a time for re-invention
Here's a great article I read which talks about branding and business growth in times of economic recession...
Continue ReadingHere's a great article I read which talks about branding and business growth in times of economic recession...
Continue ReadingDuring a recent trip to Japan I discovered how technologically advanced Japanese mobile phones are. Many Japanese phones can listen to the radio and watch TV, can be used as a debit or credit card and swiped through checkout lines or to buy everything from...
Continue ReadingIt may come as a surprise to know that Australian’s are now spending more time surfing the net than they are watching television. People are also using the internet to keep up to date with their news rather than bothering with newspapers. What does this...
Continue ReadingWhether you are surfing the web, taking and sending photos, watching movies, listening to music, making a phone call, playing online games, or getting directions, there is only one device you can count on to do it all. That’s right, I’m talking about the iPhone....
Continue ReadingBehavior advertising is what smart advertisers are using to target specific audiences. Behavior targeting advertising is a fantastic tool for business in reaching their target audience through utilizing their ‘digital footprint’. It works using information collected on an individual’s web-browsing behavior such as sites they...
Continue Reading