Coca-Cola lights up its 125th Anniversary in 3D
3D outdoor advertising is very now. Before you think of Times Square, think again. To celebrate Coca-Cola’s 125th anniversary, the soft drink giants decked their headquarters in Atlanta with a magical 3D projection, giving a snapshot of some of the brand’s greatest campaigns. It stands out like a sore thumb in a sea of darkness! It’s fun and engaging and you can’t help but feel excited – a bit like fireworks!
Another company that took outdoor to the extreme recently was Target with their fashion lightshow spectacular. They used utilised real models, a New York City building and some very clever light work – check out the footage below.
When big and bold is better and you have the budget to match, then why not create a stir in the streets. Your name will be in lights long after its switched off. But only if your campaign is memorable and sharable thanks to smartphones and social networking.
Yours in advertising,