Social media is becoming a mainstream business tool for companies. Did you know that more than a quarter of Australian businesses have a Facebook Page? Consumers and businesses are more connected than ever before. By giving your company a social personality, you're opening up to...
Continue ReadingHappy committed customers with repeat business should be everyone's goal! Some of your rewards from brand loyalty is a reduction in your marketing budget, word of mouth advocacy from your die hard fans, a growing support base as brand awareness has been created and your existing...
Continue ReadingProof we don't do things in halves, the universe threw two of the century's largest moments into three days - a royal wedding and the takedown of the world's most wanted terrorist. And proof of the changing ways we communicate in the 21st century, social...
Continue ReadingIt was reported yesterday that tweets will be banned during Prince William and Kate Middleton's Royal Wedding ceremony today. That's right it was alleged signal-blocking technology would be installed at Westminster Abbey, preventing social media leaks by those privy to be up close and personal...
Continue ReadingLast year BP's oil spill took the cake, but this year it's looking like Vodafone is a clear front runner in the PR Disaster of the Year Award. Vodafone is quickly becoming one of the most hated brands with its embarrassing lack of coverage, voicemail...
Continue ReadingA majority of brands understand the importance of communicating their message clearly to their audience, however the most successful brands are also very aware that as social media continues to bring people together - creating a global village – it’s increasing important to engage in...
Continue ReadingI've always driven past billboards/ads/posters and eagerly scanned their content for some form of inspiration to bring to my day. But it seems that beer advertisements with half-naked models, realestate billboards with cheesy agents and towering fast food burgers just aren't cutting it for me....
Continue ReadingNow I’m not loyal to many brands and chocolate is certainly no exception, but these little guys with their own personalities and quirks have me coming back for more every year – even to the point where I think I should “stock up” because its...
Continue ReadingI think I’m in love. No, not because it's Valentines Day and love is in the air, but because I’ve just seen the whole roll out of the cheeky PR stunt National Australia Bank (NAB) pulled over the weekend as part of its new campaign....
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