As a make-up lover (yes, make-up is another addiction of mine!), I am often disappointed by the majority of advertising campaigns the high-end make-up brands deliver into the market space every year. They're often the same drab looking old ads: a model – or in...
Continue ReadingInfluenced by Lee's original blog about fractals, I started to think about how fractals can be used for brands. I came to the conclusion that fractals are a good paradigm / framework to model your brand. The definition of a fractal according to Hyperdictionary is: A rough or...
Continue ReadingI think I’m in love. No, not because it's Valentines Day and love is in the air, but because I’ve just seen the whole roll out of the cheeky PR stunt National Australia Bank (NAB) pulled over the weekend as part of its new campaign....
Continue ReadingAt Brio Group we pride ourselves on innovative, exciting, memorable and magic design solutions for our clients. As we continue to push boundaries for your brands and create truly engaging experiences for your clients with our unique brand of Brio magic, the Australian Centre for...
Continue ReadingMyspace was announced as one of 2010's least trusted brands, according to the survey results compiled by Brand Asset Consulting. While Google, Nokia and Microsoft topped the list of most trusted, Australians rated social media pioneer, Myspace, as one of the brands they have the...
Continue ReadingThere's nothing like ice-cream to sweeten up your afternoon at work. Especially free ice-cream of the gourmet variety - Ben & Jerry's! Pretty sure I scored massive brownie points with the team last week when the B&J crew came knocking on Brio Group's door with...
Continue Reading[briotube]http://www.youtube.com/v/HWaMt3CLRt8[/briotube] Queensland's new slogan was launched today by the state's Premier Anna Bligh. Gone are the days of "Where Else But Queensland" ...
Continue ReadingKulula is a low-cost South-African airline that doesn't take itself too seriously. Check out their new livery! WHAT A PITY KULULA DOESN'T FLY INTERNATIONALLY - WE SHOULD SUPPORT THEM IF ONLY FOR THEIR HUMOUR - SO TYPICALLY SOUTH AFRICAN. Kulula is an Airline with head office situated...
Continue ReadingThink just for a second about an ad that is memorable to you. You know the one, the ad with the catchphrase that immediately comes to mind, that always springs up and even gets used in general conversation. One of the most long lasting and memorable...
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