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Designing magic: Disney continues to capture the imagination

Designing magic: Disney continues to capture the imagination

At Brio Group we pride ourselves on innovative, exciting, memorable and magic design solutions for our clients. As we continue to push boundaries for your brands and create truly engaging experiences for your clients with our unique brand of Brio magic, the Australian Centre for the Moving Image (ACMI) in Melbourne is celebrating Disney’s timeless magic. ACMI is hosting Dreams Come True, a unique exhibition drawing on the archives of the Walt Disney Animation Research Library.

Lella Smith, archivist and curator of the exhibition, says “Dreams Come True is an exhibition about the art” and as such you would expect it to showcase the illustrations of Mary Blair, Kay Nielsen, Eyvind Earle and Glen Keane – some of Disney’s much loved and award-winning illustrators. However this exhibition is more than just a showcase of a brand’s development and legacy. It highlights that as technology encourages designers to push their creations into new interactive realms, we sometimes forget that once upon a time the most magical of designs come from the painstakingly hand drawn illustrations and ideas grown from the essence of a story.

While it’s somewhat of a trek for Brisbanites, Dreams Come True is a rare opportunity to see an exhibition containing about 600 original concept art, story sketches, final frame cells and of course the films from what is essentially a design studio that has contributed more to our collective memory than any other in the world, all while consistently weaving its own brand of magic for 70 years.

Dreams Come True includes art from Disney’s most loved films such as Snow White & the Seven Dwarfs, Cinderella, Sleeping Beauty, The Little Mermaid, Beauty & the Beast alongside two of their newest animations, Princess & the Frog and Tangled. It runs until 26 April 2011 at the Australian Centre for the Moving Image, Melbourne, Australia

For details visit the ACMI exhibition website.

Yours in classic design,


Belinda Vesey-Brown About the author
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