ABC2 have recently launched a new ident directed by PictureDrift's Brendan Cook and animation created by Mirage VFX. The hummingbird was basis of the concept and you watch it transform from its natural state into a bright pink. The magic of this transformation happens after the bird eats...
Continue ReadingIf you are not already aware, we here at Brio are proud supports of Hear and Say. It is an honour for all of us here to be sponsors of Rhylee, who last year through the help of our donation, was given the gift of...
Continue ReadingAs we all know in branding and in life, first impressions count. Of course we all ask the question...
Continue ReadingFrom over 15,000 submission from more than 190 countries, people have chosen a winner, Serbian designer Predrag Stakic. The first ever logo for Human Rights, is an open source product, free to be used by everyone, everywhere - for the purpose of promoting and protecting Human Rights. As citizens around the...
Continue ReadingHere’s an interesting project about brands by Romania-based Stefan Asafti. "There have always existed disputes among the competing parties, divergent opinions, while the fans of each brand were convinced that theirs was the best product. Last, but not least, the rivals have even conducted ad campaigns...
Continue ReadingWhen building a successful brand, it's important to understand the impact your logo will have on how you are perceived within the market, its ability to communicate, and its appeal to your target market. This doesn't necessarily mean it has to say or look like...
Continue ReadingWe often forgot that with the rise of social media it’s not enough to simply send your message out into the world; it needs to be understood quickly so it can be processed and acted upon even quicker....
Continue ReadingI’m not someone who you would say is “top of the fashion pack” but it goes without saying that I’m mildly interested in the "catwalk show experience". I like them and when I’m invited to attend, I go, but I don’t often go out of...
Continue ReadingA majority of brands understand the importance of communicating their message clearly to their audience, however the most successful brands are also very aware that as social media continues to bring people together - creating a global village – it’s increasing important to engage in...
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