When it comes to media planning and buying we all want to reach our target market with little or no wastage. Media is expensive - it often outweighs creative by 5 to 1 - and must be measured in terms of ROI (Return On Investment)....
Continue Reading[caption id="attachment_6826" align="aligncenter" width="372" caption="World Press Photo of the Year winner 2010: Jodi Bieber, South Africa."][/caption] The world's most prestigious photo-journalism annual exhibition, World Press Photo, is coming to Brisbane for its fourth year running. The amazing collection showcases some of the most beautiful, haunting, shocking,...
Continue ReadingThe media has been rife with stories of late about the use of Augmented Reality in advertising, but how about in an actual retail environment? I ran across this use of augmented reality recently where international fashion retailer Topshop has utilised the Microsoft Kinect platform coupled...
Continue ReadingThe flavours, fashion and flair of Italy will be celebrated during Italian Week in Brisbane from 26 May - 2 June. To coincide with the week, at Brio Group we're excited to launch Optical FX's new website, which gives a nod to the much-loved European country....
Continue ReadingOn Friday night I was treated to a very interesting and exciting bit of theatre, as well as a lesson in 'creativity on a budget'. In an abandoned lot in West End, Brisbane, against a grungy backdrop of rubble and graffiti, some very talented actors brought...
Continue ReadingI really love the new Brisbane City Council’s “Come Together Brisbane” TV Advertising campaign. It’s fun, energetic and fresh and sends the message that its business as usual in Brisbane and this is the place to see and to have fun. I...
Continue ReadingIn true brilliant marketing campaign style, Dreamworks has unleashed on YouTube with an awesome YouTube based campaign supporting the impending release of Kung Fu Panda 2. The video (which I will link below) starts with Jack Black (voice of Po, the panda) rehearsing his "Skadoosh" reading....
Continue ReadingThe recent agIdeas conference in Melbourne showcased loads of amazing designers from diverse creative backgrounds. One particularly inspirational duo, James Yencken and Leeathon Bellew, patented a little online invention called the 'Cocktail Typer'. While it's not an excessively useful tool, it is really awesome. They...
Continue ReadingWhen you "google" something you get the same results as everyone else don't you? When you post something on Facebook, it has an equal chance of appearing in all of your friends' news feed right? Wrong! You may not be aware of it, but developers, particularly...
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