A few weeks ago I came across a simple web application that explores a concept I've always been interested in - Generative Music. The basic idea behind generative music is that it is created by a system, constantly changes and is therefore, always different. The...
Continue ReadingInteractive advertising has come a long way, there's more interactive advertising being utilised by large corporations than ever before. I ran across this campaign from Range Rover which I thought was really fantastic. Do you remember the choose your own adventure books from when you were...
Continue ReadingWith Mother's Day looming this Sunday, I thought it was time to share a little Brisbane secret: the Boutique Markets at Portside Wharf. If your mum is anything like mine, markets are a no-fail excursion. Pick up a coffee and wander the stalls of wonderful...
Continue ReadingJust when you thought you had seen all the combinations possible for sports, think again. Budweiser have invented their own nightclub sport known as Pool Ball. This is a clever marketing stunt by Budweiser who has been very active of late with their viral marketing campaigns....
Continue ReadingJust when I thought that I'd seen the best of the iPhone gadgets available, I'm forced to think again with the impending release of the Wow-Keys Keyboard. The keyboard acts not only as a docking station for your iPhone, synching your iTunes and charging your mobile...
Continue ReadingIt was reported yesterday that tweets will be banned during Prince William and Kate Middleton's Royal Wedding ceremony today. That's right it was alleged signal-blocking technology would be installed at Westminster Abbey, preventing social media leaks by those privy to be up close and personal...
Continue ReadingI’m not someone who you would say is “top of the fashion pack” but it goes without saying that I’m mildly interested in the "catwalk show experience". I like them and when I’m invited to attend, I go, but I don’t often go out of...
Continue ReadingWe've all heard of QR codes and how popular they are becoming in marketing campaigns, but how about a campaign where you interact with your TV? That's right, TV advertising has finally come full circle thanks to IntoNow, who have developed a new iPhone App which...
Continue ReadingLovers of rock can swap stage for cinema during the upcoming Let There Be Rock program at the Gallery of Modern Art’s Cinémathèque. Featuring more than 45 documentaries, concert movies and feature films capturing the rebellious spirit of rock music, Let There Be Rock surveys more than 50 years...
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