London commuters meet Lynx’s augmented reality fallen angels
Yesterday I wrote about men's body wash (Old Spice Campaign), now today I'm turning my attention to men's deodorant. And with reason ...
Continue ReadingYesterday I wrote about men's body wash (Old Spice Campaign), now today I'm turning my attention to men's deodorant. And with reason ...
Continue ReadingOn the back of the phenomenal success of the Old Spice 'The Man Your Man Could Smell Like' Campaign, the dreamy man with the voice is back tantalising the ladies and coaxing them to buy the new Old Spice range as part of the Scent...
Continue ReadingAs a make-up lover (yes, make-up is another addiction of mine!), I am often disappointed by the majority of advertising campaigns the high-end make-up brands deliver into the market space every year. They're often the same drab looking old ads: a model – or in...
Continue ReadingBusinesses around the world will go head to head for a $1 million Queensland travel package in Tourism Queensland's latest global marketing campaign. Companies and workplaces around the globe would vie for the opportunity to win a luxury Queensland reward as part of the Million Dollar Memo...
Continue Reading[caption id="attachment_5972" align="aligncenter" width="500" caption="Image courtesy of Louis Vuitton Purse Blog by Amanda Hull"][/caption] Because of my retail background, I was drawn to this story by Jade Warne, featured in the Shop til you drop magazine, which I have temporarily stolen from my daughter, who has...
Continue ReadingIf you're like me then you absolutely dread Sunday afternoons when it's time to do the weekly grocery shop. I don't know what it is but my partner and I just loathe going to our local grocery store - be it Woolies or Coles. We...
Continue ReadingSocial Media is a buzzing with activity stemming from Ben & Jerry's latest social media campaign. Remember how our team won a truck load of ice cream last year, well I have asked Rhys Furner, a Digital Marketing Consultant for Reload Media, Brio Group’s digital...
Continue ReadingFacebook is shaping up to be a strong competitor to mobile operators that are in danger of underestimating the threat it poses, according to a new report by consultants, Ovum. In Mobile Social Networking: change driver & key players, Ovum states that Facebook is much more than...
Continue ReadingInfluenced by Lee's original blog about fractals, I started to think about how fractals can be used for brands. I came to the conclusion that fractals are a good paradigm / framework to model your brand. The definition of a fractal according to Hyperdictionary is: A rough or...
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