TQ launches Million Dollar Memo campaign to the world
Businesses around the world will go head to head for a $1 million Queensland travel package in Tourism Queensland’s latest global marketing campaign. Companies and workplaces around the globe would vie for the opportunity to win a luxury Queensland reward as part of the Million Dollar Memo campaign.
On Friday 18 March, domestic and international businesses were issued with a global challenge, in the form of a memo, to compete in the promotion and secure five-star and adventure travel experiences at a range of leading Queensland destinations including the Tropical North, the Whitsundays and the Gold and Sunshine Coasts.
The Million Dollar Memo challenge to businesses is simple, go to the website, www.milliondollarmemo.com, to tell why your workplace deserves to win $1 million worth of unique travel experiences right here in beautiful Queensland.
Entrants need to create an entertaining 60 second video that shows what makes their company great – and why they think Queensland is the ultimate reward for their staff.
The four-year global campaign, valued at $6.9 million, follows the Best Job in the World promotion and aims to position Queensland as one of the world’s leading destinations for the lucrative travel incentive market.
It doesn’t matter if you have 3000 employees or just three the Million Dollar Memo applies to companies and workplaces throughout Australia and around the world.
The Million Dollar Memo is open to anyone from any organisation, company, business or workplace in any country and will run from 18 March until 1 May.
The competition will consist of three phases; a Top 50 short-list, a Final 20 list and an Incentive Challenge which will see a representative of the final 20 companies travel to Queensland to compete in an Incentive Challenge to be held in unique locations throughout the State from August 23.
For more information, to download the memo and submit entries go to www.milliondollarmemo.com
Yours in Queensland campaigns,
Julia
