During a recent trip to Japan I discovered how technologically advanced Japanese mobile phones are. Many Japanese phones can listen to the radio and watch TV, can be used as a debit or credit card and swiped through checkout lines or to buy everything from...
Continue ReadingThe branding for the Australian household name that we have all been brought up with has gone through a transformation and is starting to be rolled out in it's 700+ stores. Woolworths, known as the 'Fresh Food People' is still committed to providing it's customers with...
Continue ReadingRecently I’ve stumbled upon some of Rob Walker’s work in prelude to his new book “Buying In”. In one of his write-ups he talks about invisible badges. According to Walker, badges are signals that suggest a tighter relationship with the brand producer and...
Continue ReadingThe new issue of Blanket magazine has just been posted. Click here to visit the site and download the magazine. Yours in design, Janet-eratops...
Continue ReadingWarren Buffett, the world’s most successful investor, now says that brand is the most important factor in deciding where to invest. The Financial Times on 11 October reports on a recent talk to investors in Germany, where Buffett asked what might be the criteria for deciding whether...
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