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London commuters meet Lynx’s augmented reality fallen angels

London commuters meet Lynx’s augmented reality fallen angels

Yesterday I wrote about men’s body wash (Old Spice Campaign), now today I’m turning my attention to men’s deodorant. And with reason … yet again, advertising campaigns are exploring more interactive ways to engage with consumers.

This month Lynx and its ad agency BBH launched a campaign that used augmented reality to drop sexy fallen angels to earth to interact with Victoria Station commuters.

If you’ve ever walked through a station in London, you’ll appreciate just how insanely fast-paced and busy they can be. Thousands of people in heavy coats snap at eachother’s heels as they marathon walk their way in and out of the station. Rarely can anything pull commuters to a halt. But, when you have heavenly creatures luring you to stop and play … well, why not really?


Points to Lynx for creating some stillness and smiles in Victoria station. No doubt the hormone-driven teens and appreciative suits enjoyed their 30-odd seconds with these technology-born vixens.

Would you take the time to engage with this augmented reality campaigns?

Yours in advertising campaigns,


Belinda Vesey-Brown About the author
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