When it comes to media planning and buying we all want to reach our target market with little or no wastage. Media is expensive - it often outweighs creative by 5 to 1 - and must be measured in terms of ROI (Return On Investment)....
Continue ReadingThe flavours, fashion and flair of Italy will be celebrated during Italian Week in Brisbane from 26 May - 2 June. To coincide with the week, at Brio Group we're excited to launch Optical FX's new website, which gives a nod to the much-loved European country....
Continue ReadingSocial media is becoming a mainstream business tool for companies. Did you know that more than a quarter of Australian businesses have a Facebook Page? Consumers and businesses are more connected than ever before. By giving your company a social personality, you're opening up to...
Continue ReadingHappy committed customers with repeat business should be everyone's goal! Some of your rewards from brand loyalty is a reduction in your marketing budget, word of mouth advocacy from your die hard fans, a growing support base as brand awareness has been created and your existing...
Continue ReadingWe often forgot that with the rise of social media it’s not enough to simply send your message out into the world; it needs to be understood quickly so it can be processed and acted upon even quicker....
Continue ReadingCreating a new brand is an intensive, yet highly satisfying journey. Recently the Brio Group team had the pleasure of bringing to life SpareTicket.com.au - an online entertainment hub where Australians can buy, sell or share tickets to a whole host of events: music, theatre,...
Continue ReadingSocial Media is a buzzing with activity stemming from Ben & Jerry's latest social media campaign. Remember how our team won a truck load of ice cream last year, well I have asked Rhys Furner, a Digital Marketing Consultant for Reload Media, Brio Group’s digital...
Continue ReadingSocial media for business helps businesses connect with their customers. And now Facebook has announced some exciting new design and functionality changes to Facebook Pages. The changes are intended to improve the customer's ability to connect with a business. You'll notice the changes allow a...
Continue ReadingSocial Media can be a powerful tool when building a brand and shouldn't be left out of the marketing mix, in fact I believe it should be considered right from the beginning of the planning and design process. As a starting point I have put...
Continue Reading