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advertising campaign Tag

The RAV4 Outdoor Website

To illustrate the adventurous reputation of Toyota’s Rav4, the car manufacturer built an outdoor website on the Bryanston Cycle Park in Johannesburg. Parts from the website were brought to life on a 1.8km cycling track that was fitted with sensors, custom-built option bars and WiFi. Cyclists could literally...

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Choose your words carefully – they could change your world

We often forgot that with the rise of social media it’s not enough to simply send your message out into the world; it needs to be understood quickly so it can be processed and acted upon even quicker....

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Hahn Super Dry’s ‘Find a Phone’ promotion

[briotube]http://www.youtube.com/v/mMtKUFrY5PE[/briotube] Hahn Super Dry this week launched an advertising and promotional campaign concept that reminds me of those wonderful golden tickets found in five special Wonka Bars in Willy Wonka and the Chocolate Factory. Hahn's more adult game of chance is factored around mobile phones hidden in...

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