To illustrate the adventurous reputation of Toyota’s Rav4, the car manufacturer built an outdoor website on the Bryanston Cycle Park in Johannesburg. Parts from the website were brought to life on a 1.8km cycling track that was fitted with sensors, custom-built option bars and WiFi. Cyclists could literally...
Continue ReadingA great campaign for a product not normally associated with clever marketing, functional yes, clever no ...
Continue ReadingWe often forgot that with the rise of social media it’s not enough to simply send your message out into the world; it needs to be understood quickly so it can be processed and acted upon even quicker....
Continue ReadingIf you're like me, you're probably so accustomed to television advertising that you very rarely actually stop to watch how the commercial was made. I saw a fantastic new advertisement this week which prompted me to think about just how many tv ads are now...
Continue ReadingOn the back of the phenomenal success of the Old Spice 'The Man Your Man Could Smell Like' Campaign, the dreamy man with the voice is back tantalising the ladies and coaxing them to buy the new Old Spice range as part of the Scent...
Continue Reading[briotube]http://www.youtube.com/v/mMtKUFrY5PE[/briotube] Hahn Super Dry this week launched an advertising and promotional campaign concept that reminds me of those wonderful golden tickets found in five special Wonka Bars in Willy Wonka and the Chocolate Factory. Hahn's more adult game of chance is factored around mobile phones hidden in...
Continue ReadingLJ Hooker has recently launched the fun, new campaign, You're the best in the Redlands. The ongoing competition series is hinged on community engagement and operates on a nominate, vote and win basis. It's hosted by LJ Hooker Cleveland, LJ Hooker Victoria Point and LJ Hooker...
Continue Reading[briotube]http://www.youtube.com/v/pNEByJZbONY[/briotube] If you don't want other people to copy your designs, copy yourself! This is a really clever advertising strategy. Yours in Advertising, Belinda...
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