Hahn Super Dry’s ‘Find a Phone’ promotion
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Hahn Super Dry this week launched an advertising and promotional campaign concept that reminds me of those wonderful golden tickets found in five special Wonka Bars in Willy Wonka and the Chocolate Factory.
Hahn’s more adult game of chance is factored around mobile phones hidden in three Super Dry bottles or cans. The lucky finder will be able to use the phone to call a concierge to organise the winning prize: a $20,000 helicopter-chauffeured night out on the town.
This campaign, which has multiple touchpoints like TV, online, point of sale, radio and out of home advertising, is the latest for agency Momentum Worldwide (Australia). To learn more about this campaign, visit their website. Also, to see how they’ve integrated social media for promotional campaigns, look out for the Facebook page activity too
Will this fun promotion be enough to tear committed Tooheys or Coopers drinkers to switch to the low-carb, super crisp, Hahn Super Dry?
Yours in promotional campaigns,
Julia
