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Hey Big Nose!

Hey Big Nose!

A great campaign for a product not normally associated with clever marketing, functional yes, clever no … An air conditioning company in Argentina ran a campaign offering discounts on their products to people with big noses, arguing that the big noses needed the filtered air the most. Put your snozz in the instore display, if it’s big enough to touch the sensor, you get the discount!

Belinda Vesey-Brown About the author
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