When it comes to media planning and buying we all want to reach our target market with little or no wastage. Media is expensive - it often outweighs creative by 5 to 1 - and must be measured in terms of ROI (Return On Investment)....
Continue ReadingIf not now, then when? If not me, then who? These two interesting questions come from a TED Talk by Mick Ebeling, an entrepreneur who did something amazing and helped "unlock a locked-in artist". He helped give a paralysed artist who had only the use...
Continue ReadingOn Friday night I was treated to a very interesting and exciting bit of theatre, as well as a lesson in 'creativity on a budget'. In an abandoned lot in West End, Brisbane, against a grungy backdrop of rubble and graffiti, some very talented actors brought...
Continue ReadingI really love the new Brisbane City Council’s “Come Together Brisbane” TV Advertising campaign. It’s fun, energetic and fresh and sends the message that its business as usual in Brisbane and this is the place to see and to have fun. I...
Continue ReadingWhen you "google" something you get the same results as everyone else don't you? When you post something on Facebook, it has an equal chance of appearing in all of your friends' news feed right? Wrong! You may not be aware of it, but developers, particularly...
Continue ReadingI woke up this morning bursting with blog article ideas – weekend outings, upcoming events, social media trends, mind blowing marketing campaigns - but then I got to work, and the words disappeared like water droplets in the desert. I was stuck at a creative roadblock...
Continue ReadingPecha Kucha was on again last night at the Brisbane Powerhouse. The name "Pecha Kucha" comes from the Japanese term for the sound of "chit chat" which reflects the idea behind the inspirational night – concise speakers who have 20 images x 20 seconds to present...
Continue ReadingThis coming week sees the 50th anniversary of human spaceflight! If you're interested and do a bit of a scrounge around most tech and gadget site's you will find stories all about mankind's adventures into space. The particular one I've chosen to share with you...
Continue ReadingYou may or may not know this, but March was a big month for browsers. Three of the big four web browsers - Mozilla Firefox, Google Chrome and Internet Explorer - all released their latest versions! What they bring for us are improved standards compliance, support...
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