When building a successful brand, it's important to understand the impact your logo will have on how you are perceived within the market, its ability to communicate, and its appeal to your target market. This doesn't necessarily mean it has to say or look like...
Continue ReadingYou've probably heard about the guy who had his MacBook stolen and used the Hidden application to take photos of his robber. Well his MacBook is home safe now and I thought we could all learn something about the power of social media from this...
Continue ReadingApple have, in my opinion, created one of the best things for people on the go and even the everyday person: iCloud. iCloud stores your music, photos, calendars, documents and more! It then pushes all of them to all your devices, enabling you to view anything...
Continue ReadingEver wondered what a map of EXACTLY where you have been over the last month looked like? Got an iPhone? Well, here's something you probably didn't (but should) know! It may come as a bit of a shock, but you might like to know that your...
Continue ReadingApple's strong marketing campaigns, amazing hardware and great software have definitely been stealing the technological spotlight almost to the extent where (and I don't mean to start arguments about this) people seem to be forgetting all about Microsoft and what they have been up to....
Continue ReadingWhich is the first company that pops into your head when I ask the question, who manufactured the fastest selling gadget of all time to date? If you guessed Apple, I wouldn't blame you, but you'd be incorrect - it's actually, believe it or not Microsoft! That's...
Continue ReadingInfluenced by Lee's original blog about fractals, I started to think about how fractals can be used for brands. I came to the conclusion that fractals are a good paradigm / framework to model your brand. The definition of a fractal according to Hyperdictionary is: A rough or...
Continue ReadingTechnology makes great strides every year, but in 2010 gadgets brought us much closer to the future of our dreams. Below are 10 devices that changed the world for the better. 1. The Apple iPad Announced in January, only to be mocked about its name, the...
Continue ReadingAs I wrote about in October last year, tablets have gone berserk over the last few months. Motorola, Samsung, and Sharp now reveal their challengers. Checkout the News.com.au article on the new tablets being released. Let the tablet wars begin! Yours in tablets, Lee....
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