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New Twitter experience announced today!

New Twitter experience announced today!

[briotube]http://www.youtube.com/v/rIpD7hfffQo[/briotube]

Big news just in – the Twitter experience is about to change! I’ve just previewed how our Brio Group Twitter account will look under the new Twitter interface, and I cannot wait to explore the entire suite of possibilities when it comes in to full swing in the coming weeks.

Twiter promises the new experience will be faster, easier and richer. The new Twitter not only has a new look (which, much like the Facebook redesigns, appears way more functional), it has the capabilities to view photos, videos and other media content, and the coolest part is you’ll now be able to discover related content all with one click of the mouse.┬áSo when you click a Tweet, the details pane shows additional information related to the author or subject. And depending on content, you could see @replies, other Tweets by that same user, a map of where a geotagged Tweet was sent from, and more.

Brilliant! The whole Twitter experience really is about to get so much richer.

Given that 55,000,000 tweets are published daily (yes daily) in its current format, it will be interesting to watch this figure change (read: grow) after the introduction of this more dynamic and robust model. I think it’s also opened the doors to increase viral marketing – something that businesses who use social media as part of their marketing mix will benefit from. It’s all encouraging stuff really, and I’m looking forward to discovering more! You can┬álearn about the new Twitter experience at the official page.

What do you think of the new Twitter? How do you think your Twitter experience will change?

Yours in social media,

Julia

PS: I’m absolutely loving the new Twitter YouTube clip!

Belinda Vesey-Brown About the author
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